Wednesday, December 12, 2012

Rogue Valley Oral & Maxillofacial Surgery on Secure Patient File Sharing

Recently we were able to catch up with Dr. Doherty and his Administrative Assistant, Kayla Moyse to see how they are using Brightsquid Dental Link to securely share large patient files at their practice, Rogue Valley Oral and Maxillofacial Surgery, in Medford Oregon.

Dr. Doherty has been using Brightsquid Dental Link for just over a year now, and likes how he can securely share information with his referral base. Dr. Doherty has found that Brightsquid has made his referral base part of his team, saying “I would certainly recommend Brightsquid Dental Link to any doctor, especially any specialist in the dental field. It really provides a valuable way to share information to truly make your referral base part of your team providing treatment to patients. It is quite an easy way to share this information.”

Watch Dr. Doherty's video on secure patient file sharing.

Ms. Kayla Moyse is Dr. Doherty’s Administrative Assistant, Kayla uses Brightsquid Dental Link daily to help keep Rogue Valley’s referring doctors updated on their patient’s treatments.

Watch Kayla Moyse's video on secure patient file sharing.

We want to thank Dr. Doherty and Kayla Moyse for their comments; we love how much they use Brightsquid, and appreciate all of their kind words. We have a number of user videos coming in, so please stay tuned for more great video interviews in the next couple of weeks. If you love Brightsquid Dental Link and would like to be featured in or would like more information on our videos, please email

Rogue Valley Oral & Maxillofacial Surgery,PC | 537 Murphy Road, Suite A | Medford, OR 97504

As an oral and maxillofacial surgeon, Dr. Doherty manages a wide variety of problems relating to the mouth, teeth, and facial regions. Dr. Doherty practices a full scope of oral and maxillofacial surgery with expertise ranging from dental implant surgery to wisdom tooth removal to corrective jaw surgery. Dr. Doherty also performs facial cosmetic surgery either as an elective aesthetic procedure or as a treatment for acquired or genetic facial deformities. For more information visit

Tuesday, November 27, 2012

Bright like a light bulb and squid like a cephalopod?

Did you know that some squids produce light in dark waters?

Photograph by Chris Newbert, Minden Pictures

One of the most common questions we get here at Brightsquid Dental is "Why Brightsquid?" and "How did you come up with your unique name?". Love it or hate it (we love it!), no one seems to forget the dental software company named Brightsquid.

Today we wanted to share the story of how we came up with our unforgettable name, and maybe give our reps a break from answering this common question. 

Traditionally members of the dental care team have communicated in the dark using old fashioned and non-compliant tools to communicate including fax machines, email and paper slips. 

The first part of the name BRIGHT was chosen because Dental Link illuminates and clarifies communication. Information that was once segmented and unavailable, becomes centralized and accessible on Brightsquid.

We decided on the SQUID based on the tentacle like connections that are akin to how Brightsquid joins all the members of the dental care team with private patient data.

Monday, November 12, 2012

Passion for the Dental Industry

After hearing of my educational background, people are often surprised to hear that I am leading a team of innovative individuals creating software for the dental industry. It doesn't surprise me though; I have always sought after innovation and advancement in technology, and believe that it is an amalgamation of my experience and love of technology /science and business that has brought me to Brightsquid. I look for this same passion in my kids, employees, and business partners. The dental industry seems to be packed with enthusiastic individuals who have found a way lead their professional aspirations through their personal interests.

Recently, I met up with a very smart and passionate individual, Mr. Michael Dunn. Mr. Dunn is a self-proclaimed “dental geek passionate about the dental industry, oral health, and marketing”, and it shows. In our brief yet productive meeting, I was inspired by Mr. Dunn’s dental experience and dental marketing prowess. He’s a true enthusiast about advancements in the dental industry, and I left the discussion energized and ready to run forward –faster- with Brightsquid.

I do “love” my job and it is the people I meet that continue to inspire me, motivate me and give me the extra energy to do more with Brightsquid. As I continue to meet inspired dental people, I’ll continue to introduce them to you in this blog – stay tuned.

Check out Michael Dunn’s blog “The Dunn Show”, and follow him on twitter @jmichaeldunn.

Follow us on twitter @brightsquid or use #brightsquidpassion and let me know what you are passionate about.

Rohit Joshi,CEO of Brightsquid Dental Link.

Friday, October 12, 2012

Yes, The Tooth Fairy is Real, and She is Spreading a Message of Hope Worldwide.

Recently, we have been busy with social media. Through this connection we have created some great relationships in the dental community and enjoyed all the dental tweets, posts and shares. Mixed in with the juicy science and dental tech news we have been shocked to learn a number of alarming dental health statistics.
  • Worldwide, 60–90% of school children and nearly 100% of adults have dental cavities. (Source: World Health Organization Fact Sheet N318)
  • 90% of cavities in children in developing countries go untreated. (Source: The Tooth Fairy Children’s Foundation)
  • Globally, about 30% of people aged 65–74 have no natural teeth. (Source: World Health Organization Fact Sheet N318)
  • Oral disease in children and adults is higher among poor and disadvantaged population groups. Source: World Health Organization Fact Sheet N318)
  • There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)
That is why we got very excited when we heard about The Tooth Fairy Children’s Foundation. The Tooth Fairy Children's Foundation is a charitable dental organization with the mission to provide every child worldwide with a toothbrush, oral hygiene education and access to dental care. The driving force behind the Foundation is a real tooth fairy, Toothena, who travels the globe with an enthusiastic message of hope.

We believe in work that The Tooth Fairy Children’s Foundation is doing, and are happy to share their message with you. For more information on the foundation please visit The Tooth Fairy Children's Foundation Fundraising Gala is on October 25, 2012, click here to register to the event.


Tuesday, October 2, 2012

How Far We Have Come.

Mr. Rohit Joshi, CEO of Brightsquid Dental.

 Over my career I’ve been involved in a number of companies providing technical solutions to real world business problems.  Everything from e-learning, website application development, knowledge management to massive global e-commerce solutions.  Just over 3 years ago, I met with some incredibly smart and capable individuals that suggested dentistry needed a secure, open, web based, digital platform and they knew I would get a thrill out of bringing it to market.  I looked long and hard at the opportunity and couldn’t pass it up.  I joined in, and together with a great technical team, we were proud to be a part of Brightsquid Dental.

After 2 years of building, testing and reviewing with experts we proudly brought the product to market on January 1, 2012.  I was thrilled that we were able to provide a solution for the very real problem of sharing private patient records with all of the parties involved in dental treatment. Countless hours learning, developing, and travel ling were captured in our first release of Brightsquid Dental Link.

After 9 months in the market, we must have done something right.  We’ve got almost 1000 users in over 7 countries, over 2000 new cases per month and many interactions daily between our dedicated users.  To be honest, though, the most important thing that came from the past year was our “real world” learning about how dental professionals would use our system.  We’ve done our best to listen to requests and captured them into our first large upgrade since we launched.  Thank you to all 1000 of you who joined Brightsquid Dental Link and provided us with your honest feedback.

I’m looking forward to hearing your thoughts about the new system and anxious to keep building on our strong base of users.  We’ve got lots more in store for Brightsquid that you’ll be seeing in the coming months.  We’ll do our best to keep you posted.  You can always find us at Here is a link to our official press release.

Thursday, September 27, 2012

Exclusive Sneak Peek at the New Update to Brightsquid Dental Link.

We are excited to announce that a major update to Brightsquid is set to go live on Thursday, Sept 27 at 11:50PM EDT.  But, before it gets released, we wanted to give a special sneak peek at the software to all of our followers. 

Log In, Treatment Dashboard & Treatment Viewer

The update features simplified solutions and practical tools to keep the dental team up-to-date on the status of patient treatments and lab restorations.

New features to look for in the upgrade:
  • Treatment Dashboard - Single page treatment dashboard keeps users informed on their patient status. With a single log in, users can view their active treatments, lab requisitions and their status.
  • Simplified Digital Prescriptions - Included in the new release is a new streamlined prescription form.
  • Reinforced Laboratory Branding - Laboratories can now upload their logos for a personalized user experience.
  • Look and Feel - Consumers will appreciate the new brighter user interface that is easier on the eye and more readable to the user.

Be sure to watch our YouTube video, Dental Software: Exclusive and First look at the update to Brightsquid Dental Link, to see CEO of Brightsquid Rohit Joshi answer your questions on the new update.

For an in-depth look at the new upgrade join our free live webinar on Thursday, October 4, 2012. Email to get an invitation to this private event. 

Stay tuned. More exciting updates are on their way.

Friday, June 22, 2012

The Importance of Interoperability

Dentistry is a rapidly evolving marketplace.  The adoption and growth of technology in the field drives new treatments, and cheaper, better care.  The advent of CAD/CAM and devices like IOS's, networked diagnostic imaging devices, and tablet PCs, considered bleeding edge ten years ago, are now becoming commonplace.

While these tools offer great savings on their own, it can be frustrating trying to get them working together.  The problem presents itself in several ways.

A clinician, looking to send an x-ray must first get the scan digitized.  This used to be a trying process, but is now fairly simple.  However, if the clinician wants to send the x-ray to a specialist, they cannot simply email it, as this would most likely violate privacy regulations.  Now the dentist must cook up some form of encrypted exchange to avoid exposing themselves to liability.  While options exist (encrypted zip files, PGP, setting up a custom VPN), they are not seamless and require significant technical know how.

Another challenge that we see is vertical lock in.  Consider a hypothetical ACME co. which manufactures IOS devices, CAM appliances and an exchange network.  Now, ACME co. has a great IOS, but their CAM appliances are sub-standard.  In order to enhance the sales of their CAM appliances, ACME co. locks their IOS devices such that solutions can only be milled on ACME co. CAM appliances sent over the ACME co. exchange network.  This limits the labs any ACME co. IOS-owning clinician can work with and degrades the overall quality of care the patient receives.

Re-Inventing the Wheel

For possible answers, we should examine the medical world.  Long driven by large scale enterprises, universities, hospitals, governments, etc..., the medical industry has done a good job of establishing networked health care.  This is typically done using one or both of DICOM and HL7.

DICOM is a well known and heavily used standard.  It defines both a storage format and an exchange protocol for imaging files with embedded metadata that identifies the study, patient, anatomy, etc...  The file format is based on JPEG-2000, so it leverages a pre-existing and well-established imaging format.  While DICOM solves diagnostic imaging exchange and storage very well, it cannot be expanded beyond that.  It cannot, for example, elegantly handle a requisition.

The medical world also makes use of a format called HL7 ("Health Level 7").  HL7 is a format meant to handle requisitions, reports, bookings, etc...  However, HL7 posses a challenge, in that it avoids defining detailed taxonomy or structure.  HL7 is often defined as "a standard in search of a standard" and two systems that are fully HL7 compliant often cannot exchange information without a custom translation application or layer being built.


Dentistry has a need for complex data exchanges between various systems and providers.  The number of people working on complex dental reconstruction cases can number in the dozens, and having people manually moving data between systems drives up cost, slows down care and introduces error vectors.

Fortunately, a standard has emerged in the dental industry.  A group called OXDIG ("Open eXchange Dental Interoperability Group"), of which Brightsquid Dental Ltd. is proud to be a part, has begun defining a set of open standards called UDX ("Universal Dental eXchange") in order to facilitate seamless integration between implementing systems.

The standard already alleviates many problems faced by many dental care providers, and with new members joining from more and more types of system providers, interoperability in dentistry is suddenly achievable.  This will allow dental care providers the world over to get updates, see results, review designs, place orders from your PC or any smart device, and have all your dental appliances and systems aware of them as well.  The future isn't just smart devices, but smart devices working together seamlessly to create a smart office, allowing you and your staff to operate more efficiently, treat more patients, lower costs and make high end dental care more accessible.

If you're thinking of investing in a new technology or device for your practice, be it a practice management system, an IOS, a diagnostic imaging appliance, ask the vendor whether they support UDX.